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Skincare Facts

"Water is very bad for the skin: it dries it out and makes it feel tight and uncomfortable"

False: It is less water that dries the skin than soap! Indeed, even soaps with so-called "gentle" formulas are alkaline products, which disturb the natural pH of the skin. If you cannot imagine cleansing without water, you should use non-alkaline cleansing gels or creams.

"My mother has never used a cream in her life... and even at 60, she still has wonderful skin! Why should I do any differently?"

True/False: It is indeed quite possible that your mother has skin that is exceptionally resistant to aging... and she is very lucky! But how can you be sure that your skin is the same as hers? Particularly since, these days, environmental factors (pollution, stress...) are much more severe, and significantly weaken the skin! Using an anti-wrinkle cream will help slow down aging efficiently.

"During the night, it is better to let the skin breathe, and therefore not to apply a cream"

False: It is during the night that cell activity is at its most intense, and this is therefore the time when the skin benefits most fully from treatment products. Take advantage of this to smooth away the signs of a tiring day.., and wake up looking beautiful! Besides, modern night creams no longer have thick textures: they are now able to "comfort" your skin while still remaining fine and lightweight!

"Why should I buy a specific anti-wrinkle cream for the eye area? My face cream will do perfectly well"

False: The skin around the eyes is much finer than on the rest of the face. Moreover, it does not have any sebaceous glands. Face products are actually absorbed via these glands to treat the skin deep-down... They are therefore of no use to the eye area and, on the contrary, can even cause puffiness! To preserve the freshness of your eyes, it is therefore necessary to use specifically developed products, with extra-fine formulas.

"Using a specific bust cream is a luxury I do without: my body lotion is quite sufficient"

False: A bust cream is not a luxury! Indeed, it is essential to remember that the bust has no muscular support, but is maintained only by its fine envelope of skin... which therefore deserves particularly attentive firming and tightening care, to reinforce the bust's natural support.

Did you know that 80-90% of the damage to your skin is done by the time you are eighteen years old?

IN ORDER TO PREVENT FURTHER DAMAGE: Avoid sun exposure during peak hours, generally10 AM to 3 PM. If you must be outdoors during these sun-intense hours, head for the shade—an umbrella, a tree, or a covered patio. Cover up! Wear tightly woven clothing, a wide-brimmed hat and sunglasses. Always wear sunscreen, even in winter or on cloudy days. Choose a broad-spectrum sunscreen to block both UVA (the "aging" ray) and UVB (the "burning" ray). Select products with a Sun Protection Factor (SPF) of 15 or higher.

Apply sunscreen 30-60 minutes before going into the sun. Don't be stingy, apply an ounce of sunscreen from head to toe. Use a higher SPF on nose, ears and lips if the product is fragrance free. Always reapply sunscreen after swimming or exercise, even if the sunscreen is waterproof or water-resistant. Be aware of medications that could cause you to be photosensitive (such as Retinol and other Vitamin A skincare products).

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